All About Brian

Communications consultant, high impact speaker, infotainment expert, multi-media producer

Brian Walter is the founder of Extreme Meetings Inc.  He is a communications consultant, speaker, infotainment expert and multi-media producer. For over twenty-five years, in three careers, nine jobs, and five companies, he has specialized in transforming boring into compelling.

Retail advertising

Brian – Retail Advertiser

UCLA and then into retail
After graduating from UCLA with a BA in Communications, Brian leapt into retail…primarily for the 25% merchandise discount. He worked for two department stores (both now Macy’s).

Starting out as a sales associate and department manager, he was quickly promoted to positions in customer service, management training and company-wide internal communications.

Award-winning advertising commercial producer
While still in his twenties Brian was chosen to be the Director of Broadcast Production, and became a multi award-winning producer, managing the creation and distribution of 100+ TV and radio commercials a year. In 1994 he became a Guinness Book of World Records holder for producing the world’s shortest TV commercial (scroll to bottom of video player).

Record holder (briefly)

Record holder (briefly)

Freelance writer and video director
While still working in retail, Brian founded Writeaway Productions, specializing in fast-turnaround copywriting and video production services. He published a play and also taught retail advertising as an adjunct college professor at Seattle Pacific University.

 

 

Transition to Marketing and Speaking
In the mid ’90s, Brian made a shift to marketing and speaking. He became the Director of Marketing for The Effectiveness Institute, a boutique leadership and teambuilding firm. He produced their first website, and led a marketing transformation. He became a certified People Skills instructor and gave presentations on how to “click” better with colleagues and customers.

Brian old b&w shot

Brian circa 1998

 

Extreme Meetings is born…and takes off
In 1998 Brian created a new consulting/production service called Extreme Meetings. It was customized infotainment.  He joined the National Speakers Association, and began providing custom presentations for companies on topics from sales initiatives to customer service to gross margin improvement.

Original Extreme Meetings flyer

Brian goes “Extreme” in 2002

Brand Rallies nationwide
In the early 2000s, Fortune 500 companies began hiring Brian to provide “Branducation.”

He helped employees understand and express their brand value. He criss-crossed the country delivering brand rallies and All Hands meetings.

He also produced highly creative breakthrough videos on benefits and other internal company topics. Clients included Starbucks, WaMu, Costco, PepsiCo, Pitney Bowes, Best Western, and Wells Fargo.

The Verbal Ping Pong system
In 2007, Brian created the Verbal Ping Pong elevator speech system. It is used by companies, non-profits, and solo-preneurs to answer The Question (“What do you do?”) in a compelling, conversational way.

Verbal Ping Pong

A new elevator speech: how to say what you do in such a way that people want you to keep talking

Also in 2007, Brian earned the coveted Certified Speaking Professional certification from the National Speakers Association, honoring him for proven onstage speaking expertise and for delivering high value content to clients.

New services to help clients tell their story
In 2009 and 2010, Brian expanded his services to include dynamic PowerPoint production, motion graphics video production, and consulting and visuals production for webinars.

Brian Walter awards, certifications, and memberships

  • Guinness Book of World Records holder for producing the world’s shortest TV commercial (scroll to bottom of video player)
  • Earned the coveted Certified Speaking Professional designation from the National Speakers Association
  • Winner of International Association of Business Communicators “Gold Quill” Award of Excellence
  • Member of the National Speakers Association, Meetings Professionals International, and the Society for Advancement of Consulting

Awards and honors Brian Walter has earned

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Fresh and different.

Lauriann Reynolds
Direct Channel Sales Manager, PEMCO Insurance

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