From info to insight to impact.

No more emphatitudes
Presentations that create buy-in move an audience from information (what it is) to insight (what it means) to impact (what it compels). Yet too often executives find themselves simply ratcheting up the intensity of a too-simplistic message. The result is a de-motivating emphatitude: a platitude stated emphatically. Brian Walter prevents this from happening.

Leadership projection
The intent of executive communication should be leadership projection. Developed through consulting projects in almost every type of industry and size of company, Brian focuses executive messaging with a Believe/Know/Do process.

Manage your message don’t let it manage you

This proven process guides communicators in developing “repeatable and actionable” messaging that creates buy-in and drives new behavior. The message can go verbally viral throughout the organization.

Leadership projection starts with answers to three key questions:

  1. Belief. What do you want the audience to believe after the meetings that they didn’t believe before?
  2. Knowledge. What specifically do they need to understand or perceive differently at this moment in time?
  3. Application. What do they need to do next with this message?

Brian even helped an exec make a virtual cardboard cutout presentation when he couldn’t be onsite live

Brian’s Manage Your Message consulting service includes:

  • Uncovering the core messages you actually want to deliver, through in-depth interviews
  • Identifying specific formats of stories, case studies, and proof points that create buy-in
  • Aligning the sequence of messages in multiple conference presentations to tell a common story
  • Refining the “stagecraft” of the presentation to enhance memorability and create Big Moments

To clarify and make your more messaging compelling, contact Brian Walter at 425-837-0669 or brianatextrememeetingsdotcom  (brianatextrememeetingsdotcom)  

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Brian is a creative genius.

Shelli Messmer
Training Manager, Costco

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